Basics

Why traffic does not equal sales in an online store?

One of the most common frustrations for online store owners in the UAE is this simple sentence: people are visiting my website, but they are not buying. Traffic feels like progress, but sales are what keep a business alive. The mistake many owners make is assuming that visits automatically turn into revenue. In reality, traffic is only the beginning of…

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What is an online store in the UAE? And why most owners misunderstand it

An online store is not a website with products. It is a decision-making system built to turn attention into trust and trust into payment. In the UAE, many business owners believe that launching an online store means uploading products and connecting a payment gateway. That is why so many stores get visits but no sales. The store exists, but it…

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